About BNI

Business Network International (BNI) is a professional marketing organization specializing in word-of-mouth referrals. 

BNI’s proprietary business networking strategy, allows one person per business specialty in each chapter. In its simplest form, your fellow BNI members carry your business cards. When they meet someone who could use your product or service they pass along your card and share testimonial information about you.

Successful business depends on word-of-mouth referrals. BNI’s structured system of giving and receiving referrals creates a supportive and trusting environment for developing serious business relationships. The relationships you develop will convert network contacts into referred business.

If you are a professional in private practice, an entrepreneurial tradesman, operate a business, or have a position in sales, you have a strong potential for building your sales revenues through a BNI chapter.
Becoming a member of BNI is like instantly acquiring a new team of sales people to help you find referral opportunities for your business. Astonishing results have been achieved by people from a very diverse range of businesses through involvement with BNI.

This program is more like farming than it is like hunting - it needs to be nurtured and results happen over time.

BNI is a business and professional networking organization that allows only one person from each profession to join any chapter.

The idea is simple:

• To be successful in business you need customers.
• To win customers you need promotion.
• Word-of-mouth recommendation is a great and inexpensive promotional tool.
• Stimulate recommendation by explaining what you do to a peer group of local business people.
• They'll sell for you, because they know that, in your turn, you'll sell for them.

That's the mutual-promotion principle behind Business Network International.

For more information on BNI visit www.bnicanada.ca.